The Gryphon Lounge combines ideas and insights with design and digital technology to help brands create better human experiences. Better Human Experiences (HX) means looking beyond commercial needs to understand and meet human desires.
Brand Strategy
Your brand is not your product, your logo, your website, or your name. It is the sum of all engagements consumers have with your brand, at every touchpoint – directly or indirectly. We’ll help you shape the right perceptions and conversations around your brand – so customers have the best experiences.
Identity Design
Who are you? Who needs to know? How will they find out? Why should they care? We will design not just your visual identity, but your voice as well. Brand identity is tangible and appeals to the senses. Brand identity fuels recognition, amplifies your assets, and makes you accessible.
Brand Content
People have an innate desire to build relationships, not just with other people, but communities, groups and brands. We’ll help you create content, based on strategic imperatives designed to drive engagement with your brand. Your audience should be able to see your brand, touch it, feel it and hear it.
Lead Generation
We will create interest in your products and services by using evolving digital techniques to develop and qualify potential leads and providing your sales team with valuable customer profiles.
Integrated Campaigns
We develop campaigns seamlessly integrated on relevant platforms that go beyond basic communications tools. This includes communication to all stakeholders, including horizontal, vertical, internal, and external using the right platforms.
Social Strategy
This would be one of the most useful tools in your marketing arsenal. We can help you use social media correctly, so that you can develop strong personal connections and relationships with existing and prospective customers.
This would be one of the most useful tools in your marketing arsenal. We can help you use social media correctly, so that you can develop strong personal connections and relationships with existing and prospective customers.
